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First West Yorkshire trials new mobile tickets for children

  • From 23rd January parents across the region can purchase mobile tickets and transfer these onto their child’s phone, for use on First West Yorkshire services
  • The new option on the mTickets app will remove the need for anyone under the age of 18 to hold an adult’s credit card details on their phone in order to purchase mobile bus tickets

Local bus operator First West Yorkshire is trialling a new initiative across the region by offering parents the opportunity to purchase mobile bus tickets for their children, and then allowing these tickets to be transferred directly on their child’s phone, thus removing the need to store credit or debit card details on a young person’s phone.

The First Bus mTickets app allows customers to buy and load bus tickets onto their phone, but until recently, young people without a credit or debit card, have only been able to purchase mobile tickets by using an adult’s card. What’s more, according to research* by Newsround, some 90 per cent of 11-16 year olds have a mobile phone, and First West Yorkshire has therefore adapted its mTickets app so that it is now more broadly accessible to young people.

The new option on the mTickets app can also help to put parents’ minds at ease, as it will mean that children will not need to keep hold of bus money throughout the day, but instead will have their bus ticket paid for, and stored on their mobile phone.

Speaking about the new initiative, Paul Matthews, Managing Director at First West Yorkshire, said: “Our aim with this change is to ensure that all customers have access to the benefits of using our mTickets app, as well as helping to put parents’ minds at ease. The update to the mTickets app means that once a parent or guardian has purchased a child bus ticket (i.e. day, weekly, monthly or annual) through the mTickets app, then they will then have the ability to transfer that ticket to their child. This means that children will not need to carry cash with them throughout the day in order to purchase a bus ticket – so there’ll be no excuses for children claiming to have lost their bus money!

“We will be trialling this new initiative in West Yorkshire over the next month in order to gauge the popularity of this introduction, and we’d like to encourage as many parents to get involved as possible.”

The news also follows recent research** from First Bus, which found that if enough passengers make the switch from cash to mTickets, boarding times would become so much quicker that average journey times would reduce, despite the ever increasing congestion on the roads.

The mTickets app is easy to use and is available for free via the App Store and Google Play. Customers simply download the app, register, select from a variety of tickets, and navigate the secure payment system. Once the payment section is complete, bus tickets live in a virtual wallet ready for the customer to show the driver.

To find out more about the First Bus mTickets app, visit https://www.firstgroup.com/buy-ticket/mtickets-faqs.

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Written on January 25, 2017Lillie Geistdorfer. Published in Members news, News

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